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Distribution

Regional rollout of field sales and distribution

41% increase in outlet coverage across nine regions

Confidential — FMCG DistributorOctober 2025
Regional rollout of field sales and distribution

Rolled out iForce with mobile field-sales tooling across nine regions.

The challenge

Field reps captured orders on paper and WhatsApp. Credit limits were enforced inconsistently, and leadership lacked live visibility into van stock and route productivity.

Our solution

We implemented iForce with offline-capable mobile order capture, van inventory sync, and credit-control rules tied to ERP billing. A staged rollout covered two regions per month with local champion training.

Results

Outlet coverage increased 41%. Order-to-delivery cycle shortened 36%. DSO improved by 12 days through tighter credit enforcement and daily route analytics.

Technology stack

  • iForce
  • React Native
  • REST API
  • Redis

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